Off-Platform SEO Action Plan

Elansio - Building Authority & Backlinks for AI Training Visibility

Target: Page 1 Google for "AI training UK SMEs"

Week 1: Foundation Setup

Week 2: LinkedIn Authority Building

Week 3: Directory & Review Submissions

Week 4: Guest Posting & PR

Monthly Ongoing Activities

Success Metric: Aim for 5-10 quality backlinks in the first 3 months. Track your progress in Google Search Console (search.google.com/search-console) under "Links" to see referring domains increase over time.

Expected Timeline

Months 1-3

Foundation built. First rankings for long-tail keywords. 5-10 backlinks secured.

Months 4-6

Authority growing. Page 2-3 rankings for main keywords. Increased organic traffic.

Months 7-12

Page 1 rankings achievable. Compounding returns from content + links.

Quick Reference: Pitch Email Template

Subject: Guest Article Pitch: AI Adoption for UK SMEs

Hi [Editor name],

I'm Nathan Jones, founder of Elansio, where I deliver AI training workshops for UK SMEs. I've recently been featured in Your Business magazine discussing AI adoption strategies.

I'd love to contribute an article for [Publication] on:
"Why 69% of UK SMEs Haven't Adopted AI Yet - And the 3-Step Fix"

The piece would cover:
• The real blockers stopping SMEs from AI adoption
• A practical framework any business can implement
• Real results from UK companies (27-133% productivity gains)

Would this be of interest to your readers?

Best,
Nathan Jones
elansio.com