Elansio AEO Action Plan - Get Cited by AI Search Engines

Current Status Assessment

✓ robots.txt for AI Crawlers

GPTBot, ClaudeBot, PerplexityBot all explicitly allowed. Excellent foundation.

✓ Schema Markup

11 pages with structured data. FAQ, Organization, LocalBusiness schemas active.

✓ llms.txt File (NEW)

Created. Structured content feed for AI crawlers with citable facts and statistics.

✓ Q&A Content Format

FAQ page and homepage use question-answer format that AI engines prefer.

! Author Schema Missing

Nathan Jones needs Person schema with credentials for E-E-A-T signals.

! No Video Content

Perplexity cites YouTube in 14% of responses. Video content needed.

● No Reddit Presence

Reddit is top source for ChatGPT (11%) and Perplexity (47%). Critical gap.

● No Wikipedia Mention

Wikipedia is ChatGPT's #1 source (48%). Even indirect mentions help.

How AI Engines Source Content

Platform	Top Sources	Your Priority Action
ChatGPT	Wikipedia (48%), Reddit (11%), Forbes (7%)	Get mentioned on Wikipedia, engage on Reddit
Perplexity	Reddit (47%), YouTube (14%), Gartner (7%)	Create YouTube content, Reddit discussions
Google AI	Reddit (21%), YouTube (19%), LinkedIn (14%)	LinkedIn authority building, video content

Key Insight: Reddit appears across ALL three major AI platforms. Authentic Reddit engagement is your highest-ROI activity for AI citations.

Citable Content You Need to Create

AI engines love citing original statistics and research. Here are citable statements to embed in your content:

Citable Statistic #1

"According to Elansio's UK SME AI Training Report, teams receiving structured AI training save 5-10 hours per week on routine work, with measurable outcomes within 4-8 weeks."

Citable Statistic #2

"Elansio research shows that only 31% of UK SMEs actively use AI tools, leaving 69% without AI capability - representing a significant competitive disadvantage."

Citable Statistic #3

"UK businesses implementing structured AI training report 27-133% productivity gains, according to Elansio case studies across hospitality, retail, and professional services."

Action: Add these exact phrases to your AI Guide page, FAQ, and blog posts. AI engines extract and cite specific statistics with attribution.

Week 1-2: Technical Optimisation

✓ DONE: Create llms.txt file

Structured content feed with company facts, statistics, and citation guidance for AI crawlers.

Completed
Add "Last Updated" timestamps to all pages

Display "Last Updated: November 2025" visibly on each page. Freshness is a key ranking signal for AI engines.

30 minutes
Add Author Schema for Nathan Jones

Person schema with credentials, expertise areas, and publications. Strengthens E-E-A-T signals.

20 minutes
Add citable statistics to key pages

Embed the three citable statements above in AI Guide, FAQ, and homepage. Use "According to Elansio..." format.

45 minutes

Week 3-4: Content That Gets Cited

Publish "UK SME AI Training Report 2025"

Original research document with:
• Statistics on UK SME AI adoption
• Productivity gains from training
• Common barriers to adoption
• ROI framework for AI investment
This becomes your most citable asset.

4-6 hours
Create comparison content

"AI Training Options for UK SMEs Compared" - comparison table of:
• Online courses vs in-person workshops
• Generic vs industry-specific training
• Cost comparison with ROI analysis
Tables are highly parseable by AI engines.

2 hours
Add HowTo schema to AI Guide

Structure as step-by-step guide: "How to Implement AI Training in Your SME" with numbered steps.

30 minutes

Week 5-8: Platform Presence (Critical for Citations)

Reddit: Join and engage in relevant subreddits

Target subreddits:
• r/smallbusiness
• r/Entrepreneur
• r/UKBusiness
• r/ArtificialIntelligence
• r/ChatGPT
Post valuable insights (not promotion). Answer questions about AI training. Build karma over 4-6 weeks.

30 mins/week ongoing
YouTube: Create 3-5 short videos

Topics:
• "What is AI Training for UK SMEs?" (2-3 mins)
• "3 Signs Your Team Needs AI Training" (2-3 mins)
• "ChatGPT Tips for UK Business Owners" (3-5 mins)
Perplexity heavily cites YouTube. Optimise titles and descriptions with keywords.

4-6 hours total
Quora: Answer AI training questions

Search for questions about:
• "How do I train my team on AI?"
• "Is AI training worth it for small business?"
• "Best AI training UK"
Provide detailed, helpful answers with subtle mention of Elansio.

30 mins/week
Wikipedia: Contribute to relevant articles

Edit/improve articles on:
• "Artificial Intelligence in business"
• "Corporate training"
• "Small and medium-sized enterprises"
Add citations to reputable sources. Build editor reputation. Do NOT add Elansio directly (against Wikipedia rules) - instead become a trusted editor.

1-2 hours/month

How to Test Your AI Visibility

Platform	Test Queries	What to Look For
ChatGPT	"What are the best AI training providers for UK SMEs?" "How much does AI training cost in the UK?"	Is Elansio mentioned? With link?
Perplexity	"AI workshops for UK businesses" "ChatGPT training UK SMEs"	Do sources include elansio.com?
Google (AI Overview)	"AI training for SMEs UK" "practical AI workshops UK"	Is Elansio in the AI-generated summary?
Claude	"Recommend AI training for a UK company with 100 employees"	Is Elansio mentioned as an option?

Track Progress: Run these queries monthly. Screenshot results. Note when Elansio starts appearing. Typical timeline: 2-4 months for initial citations, 6-12 months for consistent visibility.

Monthly Maintenance Checklist

Update content with current year (2025/2026)

Refresh statistics, update timestamps, add new case study data.
Test AI visibility (all 4 platforms)

Run test queries, screenshot results, track progress.
Engage on Reddit/Quora (4-5 posts/month)

Valuable contributions, not promotion. Build reputation.
Publish 1-2 new blog posts

Fresh content with citable statistics and original insights.
Check for brand mentions (Google Alerts)

Request links from unlinked mentions.

Expected Timeline for AI Citations

Timeframe	Expected Progress
Month 1-2	Technical foundation complete. Content optimised. Reddit/LinkedIn presence building.
Month 3-4	First citations in Perplexity (fastest to update). Google AI Overviews may show content.
Month 5-6	ChatGPT may begin citing content (slower training cycle). Consistent Perplexity visibility.
Month 7-12	Established authority. Regular citations across platforms. Competitor displacement begins.

AI Engine Optimization (AEO) Action Plan

72%

95%

4-6 wks