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Welcome! I’m Nathan, the driving force behind Elansio, where we champion the art and science of business growth through strategic simplification, embracing innovation and collaboration whilst finding that work-life harmony (thanks Jeff Bezos). 

With over three decades navigating the intersections of technology, innovation, and strategic B2B marketing and sales, I’ve absorbed the good stuff from those around me, learned through business books, webinars, podcasts, courses and conversation, and honed an approach that’s as effective as it is engaging. 

As a self-professed technology and innovation enthusiast, I am always fascinated by the cutting-edge, but also mindful of what actually is practical right now, and my passion for people and interpersonal relationships remains at the heart of everything I do.

My career has been a blend of solo and collaborative hits, and of course some flops. in highly technical environments. I excel in spaces where technology converges with human-centric strategies, helping visionary CEOs and founders create and deliver on their vision. 

At Elansio, we live by the mantra "Simplify to Amplify." 

This philosophy isn’t just a tagline; it's the core of how we approach every challenge—paring back to amplify your success, asking and resolving the first principle questions and creating a workforce that is motivated, skilled  and empowered.

At Elansio, we go beyond traditional consulting. I dive into the heart of your business, working closely with your team to craft solutions that are not just theoretical but executable and aligned with your company's ethos. The HOW as well as the WHAT if you like.

Leaders seek my expertise not only for strategic innovation but also for my ability to transform their corporate culture, fostering environments where creativity and efficiency thrive together. I am committed to developing teams that are innovative, cohesive, and motivated—teams that truly enjoy their work.

My toolkit is a balanced mix of classic strategic frameworks like SOSTAC and Porter’s Five Forces and the latest in AI and data analytics. This blend ensures your strategy is not just contemporary but truly pioneering.

In addition to my leadership at Elansio, I actively mentor within the Chartered Institute of Marketing, the Institute of Directors and on several AI Accelerator programs, which definitely keeps me aligned with most exciting innovations the technology startup ecosystem.

Though deeply professional, I believe in the power of light-hearted and engaging interactions. This approach ensures that our work, while serious, is also enjoyable and filled with moments of genuine connection.

Let’s discuss how Elansio can tailor a journey for your business that not only cuts through the noise but also cements a legacy of simplicity, clarity, and innovative success.

Let’s not just grow your business—let’s inspire and thrive together.